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It's similar to Semrush's Keyword Magic tool, but it's a lot more visual (obviously), while also delivering more "human" ideas about what searchers are asking about a given topic. Answer the PublicĪnswer the Public is a powerful visual keyword research tool. ![]() #PROJECTION MANAGER INVISION POWER SUITE . NULLED TRIAL#This tool empowers you to peruse the top-performing content pieces online for a specific topic:Īhrefs offers a free trial of the product, but if you like it, you'll have to buy it. Ahefs Content ExplorerĪnother great content ideation and strategy planning tool comes from Ahrefs and is called Content Explorer. Combining data from Google Analytics, Google Search Console, and Semrush right in the platform, you can analyze any content that is published on third-party sites - either your guest posts or your competitors’ articles. This is available as a Google Doc add-on and WordPress plugin.Īfter writing your content, you can audit it right within Semrush. It gives tips on SEO, readability, and tone of voice. The platform also has a rich-text editor, where you can test the content that targets a particular keyword. It will deliver recommendations on everything - ideal length of your content, the number of links and semantic keywords you should include, and much, much more. Then, the platform generates a brief with optimization tips taken from your top competition in search results. To get started, type in a keyword you want to focus on. That way, you can manage all your activities (along with your colleagues) and track campaign performance. You can actually add topics to your editorial calendar right within the platform. This is my go-to tool for keyword and traffic research. This tool is super helpful when planning each step of the content marketing workflow, from ideation to planning, creation, optimization, and measurement. Let's start strong with Semrush's end-to-end Content Marketing Platform that helps you to build a data-informed content strategy focused on your audience's needs. These first ones are content marketing tools and apps for when you're putting together content strategies, performing keyword research, and so forth. Content marketing strategy tools and apps If you've got this in mind - what we call They Ask, You Answer - you're on the right track.Īnd these tools will help you move forward more smoothly, more quickly, and more efficiently than you have before. The central purpose of your content should be answering customer questions. At the end of the day, the slickest, sleekest blog article will get passed over for one that's genuinely helpful and candid. ![]() #PROJECTION MANAGER INVISION POWER SUITE . NULLED SOFTWARE#I'm not talking about marketing automation software or website hosting in this list, though. While those are critical to digital marketing operations, this list is all about the invaluable tools and apps (many of them free!) that help the content sausage get made.īelow, I'll list out 22 of my favorites, including screenshots, links, and other goodies so you can see what you'll be working with.įree Course: How to Hire a Content Managerīefore we dive into the list, remember this: the true goal of content marketing should be educating your customers. Since content marketing is not easy, I'm going to share the apps and tools I use every single day - and consider indispensable - to produce a good portion of the content you interact with on this very website. However, there are a lot of ways technology and automation have already transformed the way I map out, write, and produce the content for a lot of our strategies. Nor do content style guides, sales enablement content, blog articles, or case studies. If you create content for a living to drive traffic, leads, and sales for your company, you know how hard a struggle it can be.īecause, fun fact, pillar pages don't write themselves. ![]()
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